In the era of technology, everybody wants to be able to work online. The Internet simply makes our lives much easier and less stressful, so businesses often take advantage of websites that can help them run more efficiently. Over the past few years, Houzz has become one of the leading sites for people interested to get home decor ideas in remodeling, decorating, designing, and building. Because of this, it is now the most extensive and exciting directory for the professionals within the industry–like interior designers, general contractors, subcontractors, remodelers, and other such people.
What is Houzz?
Houzz positions itself as a “leading platform to get home decor ideas for home remodeling and design, providing people with everything they need to improve their homes from start to finish.” It is a social media platform where contractors can share projects, ideas, search engine to collaborate with clients.
How to Get Started
The best way to begin with Houzz is by creating a pleasant company profile. Have a detailed business description, sufficient contact information, and all the other basics. Make sure that you complete your entire profile and enter all of the information that you can; the search algorithm of the website is very sophisticated. It is essential that you make your profile as descriptive as possible to get more traffic for home decor ideas (because, of course, we want as many people as possible to view your business’ profile).
As a professional continually looking to expand your business, Houzz is the place to go–especially with the industry’s growing online presence. This site is the perfect place for professionals like yourself to try to reel in new clients. That being said, keep in mind that you have to be competitive if you wish to get ahead in the industry. Take the best and smartest opportunities for your business.
Reviews are Essential
No business profile is complete without client reviews. Put in the most effort to produce quality work and you will be sure to get good reviews; consider reaching out to your clients, especially those for whom you have finish projects, and ask them to review your company. While you are at it, contact other professionals with whom you have been working (i.e., other contractors, subcontractors, architects), and request more favorable reviews from them too.
Most people feel as if they can trust a business more when that business has multiple positive reviews. Add a link to your Houzz account on your company’s website so your valued customers can speak about their experiences! The main reason a Houzz profile may be invisible is that it has less than three reviews, so you should do everything you can to get those good reviews!
Images that Catch the Eye
If you are going to be running part of your business online, you need a photographer. Whether that is you or a professional that you hire is up to you to decide; choose what is best for your company both financially and time-wise. One of the driving forces that make customers interested in Houzz profiles is appealing, high-quality images (and keep in mind that quality is more significant than quantity in this case).
On Houzz, you are competing with other companies. Some may even compare your work to world-class professional photos, so having unprofessional or unpleasant images will do you little to no good. Higher quality photos–those with a minimum width of 2400 pixels–will increase your company’s chances of being showcased on Houzz. Lower quality images typically turn clients off to the idea of working with your business, so you should consider spending some money so that you can have aesthetically pleasing pictures on your profile.
Also, don’t forget to add detailed descriptions to each of your photos. Doing so will cause your company’s profile to appear more in search engines. Make sure you have all the necessary keywords and specific details for which your potential clients would search.
Educating and influencing your prospective clients is always useful in boosting the reputation of your business and the quality of your clientele. Producing prime content is the best way to connect with clients and keep prospects engaged online. Not only will it keep people engaged, but those people may even share it on social media, creating more traffic for your profile as everybody shares the benefits of working with your company.
Houzz is an excellent platform on which to showcase your business’ best content and reach the end users who are actively seeking a company just like yours for their next projects.
You should additionally get involved with Ideabooks, a particularly useful feature on the site. On Ideabooks, you can place and store images relevant to home decor ideas; this stored content is another smart way to make connections between professionals like you and end users who need a company like yours.
If you follow the tips above, you will be setting yourself on the right track to a successful business. You will be able to attract and engage a broader customer base on Houzz, meaning you will quickly reign in many potential clients. Take advantage of the era of technology. Take actions and make Houzz work the best it can for your business.